So if you want to avoid these fines, CDPs are a must, particularly those with data clean room capabilities. For example, Luxembourg fined Amazon €746 million in 2021 because they didn’t meet data regulations. You’ll face hefty fines if your customer data isn’t organized and secure. Still, governments worldwide are introducing new bills at an alarming rate.

Policies like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are typical examples of these regulations. However, the world is quickly changing for the better, and retailers must meet strict government regulations if they want to keep their doors open. There were almost no restrictions, and you could do whatever you wanted with it. We’ve enjoyed a decade of total freedom when it comes to handling customer data. Plus, Lytics automatically updates your audiences as candidates newly meet or no longer meet your specific criteria, taking the manual hassle of audience creation off your plate. With Lytics, you can easily build highly segmented audiences based on user behavior and interests for more personalized marketing. Most CDPs will clean, structure, and organize your data logically, so it’s easy (and intuitive and user-friendly) to build customer segments. This means that instead of sifting through terabytes of unorganized customer data, you can let a CDP do it for you. Generic marketing messages won’t cut it in 2023, and customers are ready and willing to walk away from brands that still use them.įor retailers, utilizing customer data platforms allows them to segment audiences based on buying history, survey data, and demographic information - maximizing both personalization and relevance. So you must tailor your marketing campaigns to these data points to stand out. Everyone has their own interests, preferences, and buying habits. And why do retailers need a CDP? In short, because no customer is the same. You can segment your audiencesĪ CDP is a software solution that collects and unifies customer data so you can build a single and coherent profile for each customer. Here are seven of the most common CDP use cases for retail marketing. Thinking about investing in a customer data platform (CDP) to organize customer data and take your retail marketing to the next level? CDPs are the backbone of all marketing practices because they allow you to understand your audience using real-time data, and this comes with significant advantages for retailers in particular.

Online retail store use case diagram